AI Visibility Lab · Switzerland
Website Readiness Check for AI Search
Some buyers now ask AI assistants for providers before they visit a website. Our free check looks at technical access, content and business information on your site and highlights practical improvements that may help AI tools find and interpret it.
This is an automated website check. It does not measure how often AI assistants recommend your business or guarantee future mentions. A tailored diagnostic tests documented buyer questions for your market and languages.
Run the free check now →What the free check measures
The free check is an automated review of your website. It reads up to five pages, starting from your homepage,
reads robots.txt and looks for an llms.txt file.
It does not ask any AI assistant about your business.
How the Website Readiness Score is calculated
The Website Readiness Score (0–100) is AI Visibility Lab’s own diagnostic measure of website factors. It is not a score supplied or endorsed by ChatGPT, Claude, Perplexity, Google or any other AI platform, and the weights are our judgement, not a published standard. It combines two parts:
- 70% page factors — the average score of the pages checked, each scored on nine factors.
- 30% site signals — entity clarity (60% of this part) and topical authority (40%).
| Factor | Share of total score | What is checked |
|---|---|---|
| Structured data | 14.0% | Whether schema markup (JSON-LD and similar) is present, and of useful types |
| Answer-first writing | 12.4% | Whether the page opens with a clear, direct answer |
| FAQ sections | 9.3% | FAQ schema, or a question-and-answer pattern on the page |
| Heading structure | 7.8% | One H1 and logical heading levels |
| Content depth | 7.8% | Word count against a 600-word reference |
| Lists and tables | 6.2% | Whether lists or tables are used |
| Content freshness | 4.7% | Whether a recent published or modified date is found |
| Internal links | 4.7% | Number of internal links on the page |
| Title and description | 3.1% | Whether a title and meta description are present and a sensible length |
| Entity clarity (site) | 18.0% | Organization-type schema, sameAs links to profiles, and the brand name appearing in page titles |
| Topical authority (site) | 12.0% | How many content pages were found, how interlinked they are, and how much vocabulary they share |
Two further checks are reported but do not change the score:
whether robots.txt blocks four AI crawlers (GPTBot, ClaudeBot, PerplexityBot and
Google-Extended), and whether an llms.txt file exists. Domain authority is not assessed.
Limits: only the pages the check could reach are scored (at most five in the free check); the factors are simple automated heuristics, so they can miss context a person would see; the check looks at one point in time; and it does not assess language-specific content. It is a diagnostic aid, not evidence of how any AI assistant treats your business.
Free check versus a tailored diagnostic
The free check tests your website. It cannot tell you what AI assistants say when your customers ask real questions. A tailored diagnostic is a separate piece of work: it tests documented buyer questions for your market and languages and records what the assistants answered. Results from any such test are samples; answers vary between runs, assistants and over time.
The free report we email on request adds per-page results and a small sample of AI answers: three fixed example prompts about AI search visibility, put once each to ChatGPT, Claude and Perplexity. The prompts are the same for every site and are not written for your business or market.
Website readiness check vs SEO audit vs content audit
A website readiness check is not a replacement for SEO. It answers a narrower question: does your website make it easy for automated tools to access and interpret your business information? The table below shows where the work differs.
| Audit type | Primary question | Main signals checked | Typical output |
|---|---|---|---|
| Website readiness check | Can automated tools access and interpret this website? | Schema, answer-first copy, FAQs, headings, AI crawler access in robots.txt, entity clarity | Readiness score and suggested improvements |
| SEO audit | Can Google crawl, index, and rank this website? | Keywords, links, technical SEO, page speed, indexation, metadata | SEO backlog and ranking opportunities |
| Content audit | Does the site answer customer questions well? | Coverage, clarity, duplication, tone, freshness, conversion paths | Content gaps, rewrites, and editorial priorities |
| Local business audit | Is the business clear in a specific Swiss market? | Location pages, service area, local schema, reviews, language signals | Local visibility and trust improvements |
- Use the readiness check to see whether your website gives AI tools clear, accessible information. To test what assistants say to buyers, you need a tailored diagnostic.
- Use the SEO audit when the question is ranking, indexing, or organic traffic from Google.
- Use the content audit when the page is indexed but the answer is vague, thin, or hard to extract.
Swiss SMEs and language coverage
We focus on Swiss SMEs, whose customers may search in German, French, Italian or English. The free check is not language-specific: it applies the same automated checks to whatever pages it can fetch, and it does not assess content quality or buyer questions in any particular language. Testing questions in your market’s languages is part of a tailored diagnostic.
Choosing between audit options
The right option depends on whether you need a quick technical readiness check, a broader SEO/GEO consultancy review, or testing of live AI answers. A website check and an answer test look at different things, so it helps to know which question you are asking.
| Option | Best fit | What you get | Watch-out |
|---|---|---|---|
| AI Visibility Lab | Swiss SMEs that want an automated website readiness check, with a tailored diagnostic as a next step | Free instant check and emailed report; implementation and re-measurement work is available separately | The free check does not test AI answers. Outcomes depend on many factors outside the website, and no one can guarantee a mention or citation |
| SEO/GEO consultancy audit | Businesses that already need broader SEO, local search, content, and conversion work | Technical SEO review, content plan, local signals, and a roadmap that may include AI visibility checks | Often broader than AI citation visibility; make sure live AI answer measurement is included |
| AI monitoring platform | Larger brands tracking many prompts, competitors, languages, and markets over time | Dashboards for share of voice, sentiment, position, cited sources, and competitor movement | Useful after you know what to track; may be more platform than a small SME needs at first |
| DIY SEO or content audit | Teams with internal SEO/content capacity and no immediate need for live AI answer testing | Manual checks for schema, crawlability, content depth, FAQs, and local business consistency | Can improve readiness, but usually does not show what AI systems say about you |
What you receive from AI Visibility Lab
- Free instant check: one domain, a Website Readiness Score, and up to three highlighted issues, usually within a minute.
- Free emailed report: per-page results for the pages checked, site-level signals, suggested improvements ranked by our own estimate of impact and effort, and the small AI-answer sample described above.
- Implementation (paid): help applying the suggested changes, if you want it.
- Re-measurement: the same checks or prompts are run again so we can measure and report changes, including unchanged or mixed results.
Choose a general SEO audit if your main question is still Google ranking, indexing, or local pack visibility. Choose a tailored diagnostic or an enterprise monitoring platform if you need to test buyer questions across many prompts, competitors and languages.
How to interpret your Website Readiness Score
A
80–100
Most checks met
B
65–79
Solid base
C
50–64
Some checks unmet
D
35–49
Many checks unmet
F
0–34
Most checks unmet
The grade describes how many of our website checks were met on the pages we looked at. It is not a prediction of AI mentions, and a high grade does not guarantee recommendations, citations, rankings or customers. Common issues the check flags include missing schema markup, robots.txt rules that block AI crawlers, and thin or unstructured content. The emailed report lists the issues found on the pages checked, with suggested changes.
Frequently asked questions
What does the free check measure? +
It is an automated review of your website: up to five pages scored on nine page factors, plus entity clarity and topical authority, with robots.txt access for four AI crawlers and llms.txt reported separately. It does not test what AI assistants say about your business.
How is this different from an SEO audit? +
An SEO audit looks at Google ranking signals — keywords, backlinks, page speed. This check looks at website features that may help AI tools read and interpret your content. It does not measure rankings or AI mentions.
What is a good score? +
The Website Readiness Score is our own diagnostic measure, not a score from an AI platform. Grade B (65+) means most of our checks were met on the pages we looked at; Grade A (80+) means nearly all were. Neither predicts or guarantees AI mentions.
How much does it cost? +
The instant check is free. The emailed report is also free. Hands-on implementation is a paid service.